Contractor & Home Services SEO
Michigan Exterior Pros
A complete online presence engineered for a top-tier exterior home and commercial services company. Featuring robust service galleries, targeted localized SEO landing pages, and frictionless lead generation workflows designed to capture high-ticket clients.
The brief
An established exterior contractor with strong word-of-mouth referrals but almost no search visibility. The existing site was a template that loaded slowly on mobile, listed services as a single undifferentiated page, and gave Google nothing to rank for any specific service or town.
What We Did
The approach
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Rebuilt the site hand-coded and mobile-first, cutting page weight substantially against the previous template build.
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Split one generic services page into individual pages per service, each targeting the terms customers actually search.
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Built distinct local landing pages for the towns genuinely served, with real content per location rather than a swapped city name.
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Implemented LocalBusiness and Service schema so search engines could parse the service area and offerings precisely.
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Rebuilt lead capture with short, accessible forms and prominent click-to-call on mobile, where most contractor searches happen.
Outcome
The result
- Distinct service and location pages now compete for terms the old single-page site could not rank for at all.
- Mobile load time and Core Web Vitals improved materially against the previous template build.
- Lead capture moved from a buried contact page to every service page, shortening the path from search to enquiry.
More Work
Another project
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