Detailed, honest guides on what a website actually costs, how AI answer engines decide who to cite, whether your small business site needs to be ADA compliant, and how local SEO works in Michigan. Written to answer the question, not to rank for it.
A custom small-business website in Michigan starts around $4,500 as a one-time project fee, with DIY builders running $200-$500 per year and full agency builds starting near $15,000. This guide breaks down what drives the price up from there, what each tier actually includes, and the recurring costs nobody mentions up front.
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Generative Engine Optimization (GEO) is the practice of getting your business cited in answers generated by AI systems such as ChatGPT, Perplexity, Claude and Google AI Overviews. It overlaps substantially with traditional SEO but rewards different things: unambiguous factual statements, structured data, direct answers to real questions, and corroboration across independent sources.
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Small business websites are subject to the Americans with Disabilities Act when the business serves the public, and courts measure compliance against WCAG 2.2 Level AA. This guide explains the actual legal position, the eight failures that account for most accessibility lawsuits, why overlay widgets do not work, and how to fix the problems in a realistic order.
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Local SEO for a Lapeer County business comes down to four things done properly: a complete Google Business Profile, consistent business information everywhere it appears online, a technically clean website with local structured data, and genuine reviews. This checklist covers each in the order that produces results fastest.
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