Measurement

Analytics & Conversion Tracking

Analytics setup is the work of making your marketing measurable: knowing which pages, channels and campaigns produce actual phone calls and form submissions rather than raw traffic. Cibbster Designs configures Google Analytics 4, Google Search Console, conversion goals, call tracking and privacy-compliant consent, then builds a dashboard that answers one question — where do my leads come from.

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Starting from $1,800

The problem this solves

Analytics says you had 4,000 visitors. You have no idea how many of them called, which page convinced them, or whether the money you spend on ads produces anything at all.

Scope

What's included

Everything below is part of the engagement. Where something is genuinely optional, we say so in the quote rather than discovering it later.

  • GA4 configuration

    Installed correctly with data retention, internal traffic filtered out and cross-domain tracking where needed — not just the default snippet pasted in.

  • Conversion & event tracking

    Form submissions, phone-number taps, email clicks, quote requests and scroll depth tracked as real conversion events.

  • Google Search Console

    Verified, sitemap submitted, and the index coverage and query data actually monitored.

  • Call tracking

    Dynamic number insertion so you know which channel produced each phone call, configured to keep your NAP consistent for local SEO.

  • Cookie consent & privacy

    Consent banner and Google Consent Mode configured so you collect data lawfully, plus a plain-English privacy policy.

  • Looker Studio dashboard

    One page showing leads by source, best-performing pages and month-over-month trend. Bookmark it and stop opening four tools.

  • Quarterly review

    A walkthrough of what the data is actually telling you and what to change because of it.

How It Works

The process

  1. Audit current tracking

    Find out what is installed, what is broken and what is silently double-counting.

  2. Define conversions

    Agree what counts as a lead for your business before configuring anything.

  3. Implement & validate

    Install, then test every event end-to-end in real time — most broken analytics setups were never validated.

  4. Build the dashboard

    A single view designed around the decisions you need to make.

  5. Review

    Quarterly sessions turning numbers into decisions.

Questions

Analytics & Conversion Tracking FAQs

Why does Google Analytics show different numbers than my ad platform?

Ad platforms count conversions against the click that caused them and use their own attribution window; GA4 attributes across all channels. Ad platforms also have an incentive to claim credit. Expect discrepancies of 10-30% as normal, and treat GA4 as the tie-breaker because it is the only source seeing every channel at once.

Do I need cookie consent in the United States?

It depends where your visitors are. There is no single federal law, but state privacy laws — California, Colorado, Virginia, Texas and a growing list — impose obligations, and Google requires Consent Mode for EU traffic. For most Michigan businesses serving local customers, a clear privacy policy and a simple consent banner is proportionate and low cost.

Is call tracking bad for local SEO?

Only if it is configured carelessly. Using dynamic number insertion for paid traffic while keeping your real business number visible to search engines and in your Google Business Profile preserves NAP consistency. Replacing your number everywhere without care does cause problems — which is exactly why we configure it deliberately.

Can you track leads if my site was not built by you?

Yes. Analytics work does not require us to have built the site. We only need access to the site code or tag manager, the domain DNS for verification, and your Google accounts.

Works Well With

Search Engine Optimization

Search engine optimization is the work of making your business the answer Google returns when a nearby customer searches for what you sell. For local service businesses that means three things: a properly optimised Google Business Profile, a technically clean website with correct structured data, and genuinely useful pages targeting the terms your customers actually type. Cibbster Designs handles all three, and increasingly optimises for AI answer engines like ChatGPT, Perplexity and Google AI Overviews as well.

Local SEO • Schema Markup • AI Search

Web Design & Development

Cibbster Designs builds custom websites for small businesses, contractors and service companies in Lapeer County, Michigan and nationwide. Every site is hand-coded rather than assembled from a page builder, which keeps pages light, fast and fully under your control. A typical build covers strategy, design, development, accessibility, on-page SEO and launch, and takes four to eight weeks depending on page count. Builds start at $4,500 for a five-to-eight page business site, or $1,800 for a single-page or landing site, and rise with scope from there.

UI/UX Design • Brand Identity • Conversion Focus

Email Design & Marketing

Email remains one of the highest-return marketing channels available to small businesses because you own the list — no algorithm sits between you and your customers. Cibbster Designs designs and hand-codes responsive HTML email templates that render correctly across Outlook, Gmail and Apple Mail, sets up automated sequences, and configures the SPF, DKIM and DMARC records that determine whether your mail reaches the inbox at all.

HTML Templates • Automation • Deliverability
Ready to scale?

Ready to talk about analytics & conversion tracking?

Tell us where you are now and what you need to happen. We will come back with scope, timeline and a fixed price — usually within two business days.

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