Importance of Mobile SEO Optimization

Mobile SEO Optimization
If you have a website that is already optimized for search engines, there are some additional things you would have to think about doing when optimizing for mobile. One thing you really should think about is page speed. Mobile devices are not as powerful as PC’s so it would be best to optimize your images, minify code, leverage browser caching, and reduce redirects. It is also important to know that now it is good to not block CSS, JavaScript, or images for mobile devices. Back in the day mobile devices could not fully support one or all three of these elements, but now for the most part that’s not the case anymore, and GoogleBot and other Search Engine spiders wants to be able to see and categorize the same content that users do. So it’s smart not to hide it. These elements also help Google understand if you have a responsive site or a different mobile solution. You should also never use flash due to the plugin not being available on many mobile devices. Popups are also a no-no and could be frustrating on mobile devices causing a higher bounce rate. You should think of margins, line height, and word spacing. This also includes button size and button spacing. It’s also important to remember that you are working with smaller screen size when a user is searching on a mobile device. It is a good idea to optimize titles and Meta descriptions so that you show off your best in SERPS, without sacrificing the quality of the information when creating titles, URLs, and Meta descriptions. Another good practice is to use Schema structured data and rich snippets, these are even more likely to stand out on mobile than on desktop due to limited screen space. It’s important not to forget if your business has a local element to optimize your mobile content for local search, this would include standardizing your name, address, and phone number, while including your city and state name in your sites metadata.

Let us at Cibbster Designs take care of all this for you. Rather we make you a site or make your current site mobile friendly, we keep best mobile SEO practices in mind.

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