What is a blog?
By definition a blog is a regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style.
Expand Your Opportunities to Be Found
When a blog comes to mind most people think of them as something for hobbies or personal experiences. While this can be true in many cases, blogs are a very valuable addition to any website. It has been proven time and time again that content is king when it comes to ranking high on search engines. The more content you have the more pages you get indexed. The more pages you have indexed the more chances for someone to stumble upon a page to your site on search engines. In fact companies / businesses that blog have about 434% more indexed pages. With that being said it will still take interesting relevant content to draw that user into clicking your link. Not to mention you want your blog posts to represent your company and what you do to stay relevant to your niche.
Utilize Social Media Marketing
Have you ever read something on a website and felt the urge to share it with your coworkers or friends on social media? With a blog your clients / users will feel the same way about sharing your posts. This will not only draw in new users but also create relevant, high quality link backs to your site that search engines love. It would also be best practice to share all your own posts on all your businesses social media pages to draw in all your followers or anyone that stumbles upon your pages. Each tweet, share, or like of a blog post adds potential to grow the number of leads to your website.
Another Way to Communicate
Every post on your blog should have a comment form to give your viewers / audience another way to contact you. This gives you the opportunity to reply to their comment and possibly assist or start a discussion with them showing them you care, your knowledge, expertise, and that you are actually there for them.
Self-Promotion Your Services / Accomplishments
With a blog you have a way to more explain why someone would benefit from your services / product and show them off. Through your blog you can easily demonstrate a product or show finished projects your business has done for other clients. You can also get word out for awards, coming events, or post on how an event went.
How We Can Help You
At Cibbster Designs we do not only create unique blogs that match your current website layout or make one with a website we are creating for you, we also show you how to use your blog and how to keep it up. We are pros at designing and coding WordPress themes and will do everything in our power to get your blog looking and functioning the way you want it to. Contact us today to see what we can do for you!